A new innovation has entered the market carving a new and drastically easier function for fashion editors, stylists, publicists and influencers to search, catalogue and mood board trends. Tagwalk, hailed as the Google search but for fashion is set to disrupt the fashion industry.
Tagwalk is the brainchild of Alexandra Van Houtte, 29, who four years ago was working as a fashion assistant in Paris. Sitting in the offices of magazines like Grazia, Glamour or international editions of Vogue for countless hours, researching and cataloguing looks for fashion shoots.
This research, previously, a laborious task delegated to juniors, with hours upon hours of manually trawling of sites like Style.com or Women’s Wear Daily meant that it was quite the lengthy task. “For a multibillion-dollar industry that prided itself on being forward thinking, the whole system was totally hopeless,” says Van Houtte, who thought there had to be a better way and so in 2015, Tagwalk was born.
This new tool cuts through the hours long of manually trawling to collate trends for styling pulls and pr pitching. By using more than 2,800 key words, users can search by brand, season, city, trend, colour, fabric or style through 128,000 pictures, calling themselves the worlds first fashion search engine.
As an example of the search functions ingenuity, a user can search a designer and trend and search other designers who produced something similar and mood board from there. It provides an incredibly timesaving avenue to collate trends and mood them. This ingenue system creates an exceptionally impressive way for not just for those in the fashion industry but also consumers, wanting to source personally.
Tagwalk also has an interesting structure on how they make an income, offering a consulting arm and by sharing search data to designers. Hot off the heels of fashion week, designers available within Tagwalk are dying to know who’s made the cut, who has been the most popular in searches.
And importantly, small designers are getting a piece of the action, with many applauding Tagwalk, stating it has finally put them in the same leagues as bigger designers, offering them premium opportunities that were once outside their grasp. Emerging labels pay around 150 euros (about US$175), while more established brands pay 450 euros (US$520).
“Within a week of being on Tagwalk, I was getting editorial requests from a different level of industry power player, those inside a bubble that had been so hard to crack before,” said Rosh Mahtani, the founder of Alighieri, a jewellery label sold on Net-a-Porter
It provides an exciting avenue not just for experienced fashion industry professionals, but also emerging designers who deserve more prospects of shining the limelight on them.
What do you think about Tagwalk? How would you use it?