Title(s): Sophie Westley / Founder + Creative at Love Find Co / LFC Creative Studio
Website: https://www.lovefind.co/ &
What has your journey looked like leading up to the present?
After studying a bachelor of designer specialising in fashion styling at Whitehouse… I was working at two companies within the bridal industry. I was working part time as the fashion co-ordinator at One Fine Day, which holds wedding fairs across Australia, & also the assistant PR & Marketing Manager at Australian bridal designer, Karen Willis Holmes.
I still work at One Fine Day as their international fashion manager, managing all their Australian Runway Shows and New York Events.
Have you always been interested in starting your own business?
Yes! Both my grandfather and mum & dad have their own businesses so it was instilled into me from a young age the work of creating a business from scratch and being your own boss. I remember when I was little, working in my grand father’s shop on the front checkout most school holidays. I also experienced the struggles of owning your own business so I knew it wasn’t going to be an easy ride starting a business from scratch.
“I also experienced the struggles of owning your own business so I knew it wasn’t going to be an easy ride starting a business from scratch.”
Tell us about your workspace, what inspires you and what do you like to surround yourself with?
As much as I would love to say that my office is a beautiful studio in Paddington with incredible artworks hanging on the walls, the reality is that it is me either sitting on my bed / couch or at cafes. I do have a desk at home so when I really need to bust out creative concepts for clients I use this space for a larger screen. I try and make it as inspirational as possible with mood boards on the walls.
What processes or strategies have you found invaluable to the success in your business?
Probably to slow down and do things properly. I like to think I can handle lots of things at once and I find it hard saying ‘ no’ to a lot of things so my New Year resolution is to focus on the things that I truly want to do.
Who has been your biggest influence in business?
My mum, dad and boyfriend! Their continuous support, ideas and a someone to bounce ideas off has been unconditional.
What was some of the best advice you received early on in business?
‘Never do the envy, jealousy and insecure stuff. Be the hustler, the well-wisher and the go-getter.
“Never do the envy, jealousy and insecure stuff. Be the hustler, the well-wisher and the go-getter.”
What has been the biggest learning curve since starting your business?
Learning to say NO!
Knowing what you do now, what would you do differently (if anything) in your business?
Absolutely not! I was so self conscious during university that my style was very feminine and I loved working with laces and delicate fabrics compared to what was ‘on trend’. I guess I would love to reassure myself then that there would be a niche for my aesthetic.
How do you ride the highs and lows of entrepreneurship? What helps you stick it out when things get tough?
That I bloody love what I do!
How do you balance between work/home life or me time?
Yes, I am trying to! Especially in 2018. I am focusing on being present in situations.
Your biggest career highlight so far?
Going on the Today Show last year to talk about current trends in bridal fashion!
How has your life changed since launching your business?
A lot less binge tv shows (Probably not a bad thing) and a lot better time management skills.
What’s next? What do you still want to achieve or what’s in the pipeline?
I really want to travel the world more! I love exploring new places and being inspired. Professionally I want to continue the expansion of LFC Creative Studio this year. I have so much ideas + concept for it and helping new labels in the wedding industry.
What resources would you recommend to other women wanting to follow in your footsteps?
The most incredible podcast that continues to inspire me is ‘How I built This’ I listen to it most days that I am driving home from my other job at One Fine Day.
And finally, what advice would you give other women wanting to start their own business?
Just do it, but don’t expect results straight away. LFC is coming around to it’s 2nd year launched and I am starting to feel the wheels in motion!
“Just do it, but don’t expect results straight away.”
Finish these sentences..
When I wake up in the morning the first thing I do is… Check my emails (Very Guilty)
Three things I can’t live without are… My mum, my boyfriend and green tea!
Five words to describe myself are… Creative, Positive, Loud, Driven and Loyal
My favourite quote of all time is…’ ‘ Never do the envy, jealousy and insecure stuff. Be the hustler, the well-wisher and the go-getter.
The most important thing to remember in business is… Listen to your Gut! If a situation doesn’t feel right, then don’t do it or be pressured into it.
Aylen is the Founder & Editor of IT'S THE NOW. Hailing from a background in fashion and lifestyle PR and marketing, she has transitioned to the entrepreneur arena, setting her sights on growing IT'S THE NOW - an online destination to inspire, educate and connect ambitious women. Aylen has been featured in The Huffington Post, Holistchic and Ofkin.
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