Instagram is quickly becoming the most profitable social media platform. If your business isn’t on Instagram, you are definitely doing it wrong. Here are tips that can both expand your platform and presence.
How do I get 50K followers overnight?
There is no magic trick to getting a huge following on Instagram. It takes hard work, patience, and strategic communication. While content is crucial in obtaining and maintaining a following, for businesses, advertisements have huge impacts on outreach and followers. Fortunately and unfortunately, social media has quickly become a pay-to-play space. So if you have the budget for advertisements, they’re a great way to quickly increase your social presence!
But what if I don’t have any money?
Then the #struggle is real. To organically grow your account, without the aid of advertisements or sponsors, it’s strictly all about building authentic relationships with your online community. This is done by having a genuine brand voice that has your customer’s best interest in mind. This has to do with both content and consistency. Your brand identity must be a clear common theme throughout all of your social media activity. Also, with Instagram’s latest updates on IG story and IG for business, there are many new ways to utilize the platform to its fullest potential.
So what should I post?
We humans are visual beings. Because of this, we respond significantly better to high-quality visual content on social media. Photos are used to convey a story to your followers, so it’s essential that your story is conveyed in the best way possible. To do this, you need more than just nice pictures and witty captions. You’ll need a variety of content that interests and engages your audience. Be sure to follow the 80-20 rule: 80% of your content should be to inform, educate, and entertain your audience, while only 20% should directly promote your business.
Okay, so say I get these followers. Then what?
Get talking! Scroll through your IG feed and comment on the posts that interest you. Once you’ve done that, search #hashtags related to your industry and engage with those accounts. The discover page is also another great way to find new accounts to interact with. Don’t be afraid to join the conversation; there are many niche groups to get involved in.
Should I reach out to other related businesses who have already established themselves?
Many opportunities can arise from simply starting a conversation. While it might be scary to be a small fish in this large, endless Internet pond, it will doesn’t hurt to try; doing so can only benefit both you and your business. Reaching out to related-industry professionals can foster relationships for potential collaboration, and ultimately can create a partnership that can positively benefit both parties. You already bridged your comfort zone by starting this business, so reaching out for collaborations can grant you insight, experience, and confidence!
Jamie Levy is the Co-Founder of Savvy Sisters Media, Inc. a public relations firm that specializes in social media marketing. She is studying Communication and Advertising at the University of Delaware. Jamie is at the forefront of innovation constantly thinking of new ways to take a brand to the next level. On the weekends you can find Jamie at the yoga studio, drinking smoothies and playing with her dog Charlie. Follow her journey at @savvysistersmedi a on Instagram.