Are you as a creative business owner or entrepreneur asking yourself: if I’m putting out engaging, content, have solid sponsorships in place and I provide prime services or an amazing product, why am I still not getting the email subscribers I want?
Email marketing isn’t a lost art. In fact, it has been proven that the majority of email marketing efforts increase the rate at which email subscribers are converted into customers. And we all know that more email subscribers mean more leads (which mean more engagement and sales, but you know how that goes!)
Step one of building your email list: get vulnerable, put yourself out there and step outside of your comfort zone. You took the brave leap into starting your business and whether it’s your full-time job or side hustle, its your baby – I completely get it!
A wise person once said “if you always do what you’ve always done, you’ll always get what you’ve always gotten.” And they definitely had a point. Below is what I’ve found to be the holy grail of strategies in growing your email list:
Give away freebies.
For free?! Yes, for free.
Who doesn’t love free stuff? Especially when it’s coming from the latest brand they’ve been following or from a brand that they’ve been loyal to for quite some time. Providing incentives for potential customers or clients is a tactic that has been practiced since the beginning of time and it never fails to work. It is as simple as saying “subscribe to my newsletter and get a free product!” Um yes, *clicks subscribe.*
If you’re not totally on board with giving away free products or services, a few other options for incentives are:
- Free webinars or courses
- Service or product discounts – exclusive to subscribers, of course
- Access to a library of resources or content
Leverage paid search ads.
Paid search ads are those ads that appear to potential customers within your target market when they search for your product or service. Simply connect an email newsletter subscription landing page to your ad and there you have it – almost instant email subscribers.
Promote on social media.
It’s rare to find brands who aren’t connected on social media, so it really is in your best interest to utilize social media for exactly what it’s made for and get social.
I’m so guilty of being a business owner who fell into the habit of simply opening my Instagram app and going crazy liking posts, but nothing more than that. Get involved, join Facebook groups with like-minded entrepreneurs, leave encouraging comments and leverage platform updates like Instagram stories.
A social media platform that many entrepreneurs tend to forget about is Pinterest. Pinterest is an ever-evolving marketing avenue and it is making big waves. Establish your brand on Pinterest and create an actionable strategy for growing your email list.
Social media is also a great place to emphasize customer testimonials to promote your brand! Why not share the best parts of your business through the eyes of your customers? Customer testimonials lead to word-of-mouth advertising which leads to email subscriptions. Done and done.
Guest posts, guest posts, guest posts (Kinda like this one! See what I did there? 😉).
I cannot emphasize enough how important including collaborative efforts is in your email list growth strategy. Collaborating with niche industry leaders within your area of expertise is huge for growing your brand and establishing consistent email subscriber growth. It is a simple strategy that has been somewhat neglected, but there is so much power in making friends with fellow bloggers, creatives and entrepreneurs and joining forces with them!
Lastly, whenever you’re building your email list growth strategy keep in mind that consistency is key – whether that be for your own site content or email blast content. Keep your audience hooked with relevant and engaging content. Make sure you avoid spam emailing your email subscribers. There is a fine line between keeping your subscribers in the loop and spamming them with irrelevant emails.
Do you have any other email list growth strategies? If so, leave more ideas in the comments below!
Working to unite small businesses with digital optimization, McKinley is a native Texan who has taken the ever-evolving world of freelance by storm. Her specialty is in branding, website development, SEO and social media management. McKinley's background includes working with small businesses ranging from local coffee roasters to start-up tech companies. She is a self-proclaimed foodie with a love for all things travel, marketing and culture. You'll typically find her in front of her computer with a cup of coffee in hand. Keep up with McKinley and all of her latest work, digital marketing tips and tricks at mckinleypadier.com - coming soon!