Australians are becoming more informed about their health and wellbeing, with many focusing on achieving a good work/life balance. In addition to seeking out foods that are free from chemicals and additives, Aussies are also taking a more holistic approach to their health and beauty regimes. This has led to a growing awareness that – from skincare to makeup products – whatever we put on our skin, we are also putting inside us. Our skin is our largest organ and acts like a sponge.
We spoke to Megan Douglas, fifth generation naturopath, qualified herbal practitioner and founder of premium skincare and beauty brand, World Organics, about what it takes to start an organic skincare and beauty business.
You need to be brave and open to taking risks. In many cases you will need to use your own finances to establish the business and you may need to leave a secure career or comfortable income to follow your dream. It will all be worth it in the end if your passion and vision is strong however!
Plan and Be Patient.
The ability to start a new business does not make you a successful entrepreneur. In many ways, starting the business is one of the easiest parts of the entrepreneurial process. Building and growing your business into a sustainable venture is the hard part. Always keep in mind that success won’t happen overnight. It’s going to take some time before you make a profit.
Focusing on your mission is of the utmost importance – this will enable you to make faster decisions and help you manage the rollercoaster ride that is starting a business.
Passion is your drive, ambition, and the love of what you do and who you serve. It provides you with a very special view of the world that others often don’t see. You need passion for your venture and a reason to pursue it.
Believe in Yourself and Your Product.
Are you producing something that’s already available or is your product unique?
If there are other organic beauty products on the market, establish what makes your product different. Ask yourself WHY will consumers want or need your product?
Never lose your sense of purpose.
If you want to certify your products (e.g. with organic certification or vegan certification) know the rules and requirements of the certifying body from the very start. In this way, with every step you take, you will find yourself choosing ingredients and manufacturing processes that align with your chosen accreditation pathways and your journey will be smoother and clearer.
Ingredients and Suppliers.
The ingredients you use and the manufacturing relationships you forge are essential to the quality of your final product and the key to your customer’s experience. Just like baking a cake, it’s the unique, creative details you add; the quality of the ingredients you use; and the love that goes into the blending and creation that decides what sort of product you will ultimately deliver.
Listen and Validate.
Don’t be too proud to listen. Always welcome feedback.
Name – Brand, Value, Philosophy.
Naming your business can be an interesting process! You want to choose a name that will last and, if possible, will embody both your values and your company’s distinguishing characteristics.
World Organics as a name was created to reflect the most integral parts of our philosophy, but it was a slow process for us to get to this name, which we now love and embody.
When choosing a brand name, it’s best to own the space around it. This means securing websites, social media pages, and trademarks, all of which can be quite a challenge, and it’s something you need to persist with.
Leave Your Comfort Zone.
Embrace the unknown – “You have to give up something to get something bigger back”. You will go through periods of uncertainty but it’s all worth it in the end!
Working in an environment that you created gives you great pride. It makes it a joy to come to work every day. There is nothing quite as exciting as opening the door to the business that you created and watching it grow and change people’s lives.
Set yourself reasonable goals. And make sure they’re specific and measurable!
Image: Rachael Hale McKenna