IT’S THE NOW is about empowering, inspiring and bringing together entrepreneurial women within the fashion, beauty and lifestyle arenas. We bring you news, trends, interviews and tap into the minds of some of the worlds biggest power players in fashion, beauty and lifestyle to bring you articles to help you accelerate your brand and business. We are for the women working a day job, those already in business and trying to find their own way, those who want to earn what their worth, doing what they love and those who aren’t sure yet but are daring to take the leap. Whoever you are – we’re all yearning and striving for the same thing – to be our own boss.