Aylen De Aranza

I started IT’S THE NOW in 2016 with an idea of inspiring, connecting and helping women in business. I was freelancing in PR & marketing, navigating the world of running your own business and spending a lot of time alone working from my laptop. I looked to websites that could help me but everything I found felt really outdated and unrelatable, were poorly designed (I’m big on branding) and didn’t seem to be the right fit for me. I dreamt of a platform that was really beautifully designed, that had incredible actionable content with no fluff and a way to connect and meet likeminded women and so the idea for IT’S THE NOW was born.

I created IT’S THE NOW as a platform to inspire, connect and help ambitious women who are wanting to monetise their passion and turn it into a thriving business. Whether you’re a creative, entrepreneur or blogger – IT’S THE NOW aims to provide you the tools and resources to help you identify your zone of genius, create a flourishing business and connect you with other incredible women.

We have so many amazing contributors that come on board, all sharing their advice and wisdom for navigating the world of business and blogging. We’re passionate and committed to bringing you the very best in practical and invaluable content straight from the source. Weighing in on topics in from Marketing, Money, Balance + Mindset, Productivity, to ITN Interviews, our contributors are benchmarks in their industry. We have carefully curated a network of unique and talented experts in business to help you bring your dream business and lifestyle to life.

One and half years on and IT’S THE NOW continues to grow. We have now expanded to adding a small business directory to the website, a growing online community of amazing women, we launched our first pop up mixer in 2017 in London and we have more incredible events across the globe to come in 2018.

Why the name IT’S THE NOW?

It actually took me about six weeks to come up with the name. I ummed and ahhed but everything I landed on just didn’t feel quite right. I knew time was of the essence (you just have to start!) and then it just hit me, the time is now and then came the phrase “its the now” and that really has been the mission statement for this business from day one. It’s about seizing the moment with your life, creating an incredible business that compliments your dream lifestyle (this looks different for everyone) and really loving what you do because life is too short to live it any other way. I’m a firm believer that we can all have whatever we want in life, we all all have a unique talent and it’s a matter of just setting your sights on it, working on it every day and making it happen.

Want to be a part of our exciting and ever-growing community of ambitious women? Join our online community and sign up to our email list and get updates on news, how-to’s, events and special offers delivered straight to your inbox. Have a topic you want covered or know someone you want to see featured in our ITN interviews? Send us an email – we’d love to hear from you!

I hope you find this platform as a way to inspire, help you and connect you with new friends. If you’d like to reach out to me – I’d love to hear from you! 

Big love,





Founder & Editor of IT’S THE NOW